All the headlines this morning confirm that Microsoft, Yahoo agree on long-sought search deal:
Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for them to make a joint assault against the dominance of Google Inc.
The 10-year deal announced Wednesday gives Microsoft access to the Internet’s second-largest search engine audience, adding a potentially potent weapon to the software maker’s Internet arsenal as it tries to better confront Google, which is by far the leader in online search and advertising. Microsoft didn’t have to give Yahoo an upfront payment to make it happen, as many Yahoo investors had hoped.
It will take up to 2 years to get put in place, so don’t expect sudden changes. It’s the kind of headline to yawn about.
There’s another headline that really should be getting all the attention: Google Pulls Apple from Search Results. Since it is the kind of headline that cool thought may attempt to bury, here is the start of the story:
Perhaps the final paragraph of the story, although humorous, may correctly indicate the seriousness of this item:
Some industry analysts think the retaliatory moves could result in all-out war like back in 1939, when a Polish sausage company stopped using pork from Germany. In response Germany invaded. “We don’t want another situation like that,” said Bank of America’s George Pendry.
It all confirms that the company which has set as its high ideal to catalogue all knowledge while doing no evil is driven by the advertising bottom line. Relevancy of results takes second place to that.
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