Now that digital marketing has gone mainstream, luxury brands have started looking for new ways to engage with customers. The luxury industry must adapt or die. Whether we like it or not, print as a marketing medium is no longer influential; and top-tier luxury brands must find a way to preserve engagement without losing their core values. Continue reading “Digital marketing – changing the way luxury brands engage with customers”






With the explosive growth of the Internet, anyone might question whether it is worth writing even more to add to the mountain of information that is there. Surely almost any opinion or view is to be found among material that has already been created. Why add to the Tower of Babel that’s been growing over the recent decades?

This article is contributed by Nancy Baker.
The biggest cause of failed start-ups is that their marketing is not sufficiently effective in creating the sales growth they need. Marketing is the process of dialoguing with potential customers, ensuring that your products and services meet a real need that they have and then delivering the right solution for their needs.
If you feel like you have your finger on the pulse of your smartphone, tablet, computer and anything else electronic, and further, you feel like you know how to reach people through this form of communication, you should check into the University of Florida’s Digital Marketing Degree to bolster your natural abilities in this ever-expanding field for media aficionados.